Social Media Analytics

Understandably, social media may not be new to you. Yes, you may have a loyal following on Facebook, Instagram, Youtube, Twitter, you name it: but how do you gauge whether or not you are successfully growing your social media presence? Shockingly, not all social media success can be attributed to a steadily increasing number of followers. If you are interested in learning more about social media analytics, this blog is for you.

Social media KPIs vary greatly based on what you are trying to accomplish with your social media presence. When determining your social media KPIs, remember to be SMART. 

• Be Specific in your goals. For example, do you intend to increase your follower count by 20%? Do you hope to increase engagement by 10%? 

• Make sure your goals are Measurable. Essentially, you should be able to track your progress on social media.

• Your goals should be Attainable. Setting unrealistic goals is not only discouraging, but is also of no help to you when tracking your progress. 

• Ensure that your goals are also Relevant to your larger business goals. For example, if your online sales have been slowing down, perhaps a relevant goal for your social media is to increase your website click-through rate. 

• Lastly, make sure your goals are Timely. A good rule of thumb is to track your social media KPIs weekly, monthly, quarterly, and annually, depending on the type of KPI you are tracking. 

There are many examples of SMART KPIs for social media that are universal across several industries. These KPIs are quite general, and they cover the popular business goals of increasing sales, engaging with target audiences, and more. These KPIs are as follows:

• Engagement (the measure of likes, comments, shares, saves, contact forms - ie, email via your social media account)

• Reach (the total number of people who view your content)

• Impressions (the number of times your post is displayed, whether engaged with or not)

At the end of the day, regardless of industry, social media is an essential part of growing a successful brand. Ensuring that you have a social media strategy in place is crucial to your overall business success, and understanding the aforementioned KPIs (and more) is even more important. 

If you are struggling to grow your social media presence, feel free to contact Helm & Stern Branding for tailored marketing solutions. We wish you social media success!