Press Features & SEO
Press goes a long way when it comes to educating consumers about your product or service. Having an official third party resource validate your product or service as a quality, worthwhile purchase will not only increase in greater sales, but brand loyalty as well, as you are exposed to a new target audience (people engaging with the press news source).
When it comes to press, a third party simply featuring your product or service on their blog, social media, or website doesn’t completely benefit your brand. Not only does the press source need to feature your product or service - making sure to link their feature to where readers can purchase the product - but your brand needs to share this press feature with your existing target audience. Enter: SEO.
If you are unfamiliar with search engine optimization (SEO), let us share two little tips with you:
The more edits, additions, and changes you can regularly make to your website the better. Search engines (ie Google) will subsequently boost your website’s ranking on its search pages. Press is a great way to constantly add quality, original content to your website. Hopefully, you are partnering with a branding company that prioritizes PR features to help create more value for your brand. If
The more clicks, the better. Ideally, you want your customers clicking and engaging with many things on your website. With your press features, make sure to create a new page with all your brand features on third party sites. Ensure that each feature on said page can be clicked on, redirecting web visitors to that third party’s blog where your product or service is mentioned. This not only gives your website a greater customer engagement, but it also educates your customers on why your product or service is a worthwhile investment.
If you value increased website traffic, and if you value a well-informed target audience that expands to a greater reach, Helm & Stern Branding is here to help with all your PR and SEO needs. Feel free to complete our contact form if you have any questions. Afterall, it never hurts to ask!