The Secret Benefits Of Blogs
As a consumer, you may notice that each and every website nowadays features a tab for blogs. These blogs, while written in a light, conversational tone, offer information that aligns with the product being sold. As a consumer, you may find that, after reading these blogs, you are more likely to make a purchase for that same product. However, as a business owner, there are so many additional benefits to content writing than just conversions.
SEO Ranking
Content writing is a great way to organically boost your search engine ranking for your whole website. Assuming you’ve done adequate keyword research and fully understand your target audience, this is a great way to create stronger brand awareness.
When someone is searching for something on the internet, they often go with the first handful of search results. These top search results are titled, structured, and written in a way that is keyword dense. For example, if someone is searching for “ toothpaste to help with tooth sensitivity”, a blog titled “What types of toothpaste helps with tooth sensitivity” is more likely to rank higher than a blog titled “the types of toothpaste and what they do”. The same holds true for the titles of subsections in a blog. Using the example above, a blog with the subsections titled “what types of toothpaste helps with tooth sensitivity”, “why do I have tooth sensitivity”, and “what are the best types of toothpastes” is likely to rank high.
Back Links and SEO
Blogs are also a great way to include backlinks - links to other pages or products on the website - a feature that greatly boosts SEO. This is because, once on a page, people are more likely to click on links to get to other pages, rather than navigating through the website menu.
Expert in the Industry
Content writing as a business proves you know your stuff. Providing authoritative content makes a consumer more likely to purchase your product as they have more information about the product as it relates to their specific needs. With higher conversion rates and higher clicks, SEO ranking improves, thus resulting in even higher conversion rates and even higher clicks.
Save Money in Advertising
CPC, or cost-per-click, advertising can get expensive, especially if you are getting lots of clicks on your web pages. Including blogs is a great way to increase the number of clicks on your website organically. Luckily, you will be able to spend your advertising dollars elsewhere.
Interested in having blogs written for your website? Check out our other blogs on how to create blog topics. If you are stuck as to where to go from there, feel free to complete our contact form for a business evaluation. As always, Helm & Stern Branding is here to help.